We believe that eating locally is fundamental in building a more sustainable world. Our aim with Local Food Marketplace is to increase the amount of food purchased and eaten locally by providing technology and services for farms and food hubs to sell and distribute local food to consumers, restaurants, grocery stores, and institutions. We believe that empowering local businesses, cooperatives, and non-profits with the right technology will help make strong and diverse local food systems where food hubs, producers, buyers, and eaters all benefit. Read more about our core values here.
Company History
Local Food Marketplace, was launched in 2009 by local food advocates and technology entrepreneurs, Doug Frazier and Amy McCann. The technology was originally written by Doug for Eugene Local Foods, a food hub that Amy and Doug ran for 5 years before transitioning ownership to Willamette Farm and Food Coalition in 2013. Thirteen years after launching, Local Food Marketplace now supports 120+ food hubs, online markets, co-ops, and buying clubs across more than thirty-five states. Below is a little bit more about our founders and the rest of the team.
What Our Customers Say
Meet The Team
Amy McCann
CEO
Amy co-founded Local Food Marketplace in 2009 to help level the playing field for local, sustainable food. Local Food Marketplace is the perfect blend of her two passions – local food and technology. As CEO, Amy focuses on bringing business best practices and innovative solutions to local food, including introducing the first and only white label mobile app for food hubs.
Prior to founding LFM, Amy was the COO of a niche ERP technology company, leading record sales growth for over 5 years and a large-scale re-engineering effort.
Amy holds a BSE from Princeton University and an MBA in Entrepreneurship and Sustainable Business Practices from University of Oregon. She is a former board member and Past President of Willamette Farm and Food Coalition, a Eugene-based non-profit. She was named 20 under 40 Rising Business Star by her peers in 2012. She lives and gardens in Eugene, OR with her husband, Matt, and two children, Cameron and Elliott.
Doug Frazier
CTO
Doug was born in a rural suburb of Philadelphia. After graduating from college with a computer science degree from Bucknell University in 1992, Doug moved to San Francisco to develop his skills as a programmer, working at several Bay Area startups as a web developer and IT Manager. Since then, he has helped dozens of niche organizations develop sophisticated web-based database systems, including e-commerce and CRM applications. In 2008, he teamed up with a local farmer and bakery owner to create Eugene Local Foods, an online aggregator of local produce for Eugene, OR. Doug first wrote Local Food Marketplace technology to run Eugene Local Foods. Based on the success of Eugene Local Foods, Local Food Marketplace was born.
Doug is Local Food Marketplace’s CTO, utilizing his diverse web-based database experience to craft sophisticated, yet simple solutions for Local Food Marketplace customers.
Nick Wallas
Product Manager
Nick grew up in Cheverly, Maryland, a suburb of Washington DC. After earning two bachelor’s degrees from Hobart College in Environmental Studies and Russian History, Nick began his professional career on a small organic farm in Westminster, Vermont. Following a season working on the farm, he joined AmeriCorps as a VISTA service member, working on the Veggie Mobile — a mobile produce market — at Capital District Community Gardens (now Capital Roots) in Troy, New York.
Nick held multiple positions at Capital Roots, including Healthy Convenience Store Initiative Coordinator—selling fresh produce in underserved neighborhoods in the Capital Region and Programming Coordinator. He was instrumental in the implementation of LFM at Capital Roots, where he guided the configuration of their products, inventory management, and customer experience. After taking some time to travel, Nick joined Local Food Marketplace in April of 2016 and leads up customer on-boarding and support, bringing industry knowledge and expertise to LFM customers. In his free time, Nick likes to play music, read, cook, and eat his favorite foods.
Jim McAllister
Developer
Jim McAllister was born in Guantanamo Bay, Cuba and spent his early years moving about in a Navy family. After living in Taiwan, Wisconsin, and Maine among other places, the family settled in Nenana Alaska, where he spent junior high and high school.
Jim studied Chemistry and Liberal Arts at the University of Alaska, Fairbanks for a bit and then moved to San Diego to pursue a career in music. He moved with his band, Rabbit Choir, to the Bay Area and spent some years touring the West Coast. Jim then moved to Eugene Oregon to raise his son, Cash, and established a successful housekeeping business. He received an AS degree in computer programming from Lane Community College and went on to an internship at Local Food Marketplace. The internship turned out to be a great match and became a job.
Jim is a true believer in the mission of Local Food Marketplace and that sustainable agriculture and appropriate supply chains are a necessity if human beings are to continue to prosper on this planet.
Stefanie Jaeger
Director of Sales and Customer Success
Stefanie was born and raised in the Ashland Wisconsin area on Lake Superior where gardening, hunting, preserving, and made from scratch cooking was the normal way of life. She has spent over 10 years working to strengthen local food systems in some capacity. Stefanie’s experience started with running the wholesale department for a local artisan bakery, helping build a new wholesale department for a local coffee roaster, and then went on to manage the Bayfield Foods Cooperative 300 + member CSA for almost 4 years. From there, she found her way to software, building and running a farm success department at Harvie, a CSA software company. With a background and degrees in Marketing and Business Management, and a passion for helping local food growers and producers thrive, Stefanie has found a natural fit at Local Food Marketplace.
When Stefanie isn’t working, you can find her on trail adventures, swimming, gardening, paddling, hiking, camping, rock climbing, sailing, cooking, reading, and traveling. She lives near Duluth, MN with her husband, Leif and her rescue dog, Moon Pie.
Lily Marks
Marketing Coordinator
Lily grew up in Upstate New York. After graduating with a Comparative Literature degree from Hamilton College, she started her career in a marketing role in New Jersey. She first became interested in local food systems through volunteer work with an environmental sustainability organization. Early in the pandemic, Lily returned to her hometown in the Capital Region of New York and began volunteering with local food banks and later working with the non-profit food hub Capital Roots. Here she was introduced to the Local Food Marketplace software, and later joined the LFM team as Marketing Coordinator in January 2022. She now lives in Albany, NY with her cat Stella, and enjoys reading, writing, cooking, going to concerts, hiking, and visiting the local farmers market!
Zeb Baccelli
Technical Support Analyst
Zeb Baccelli grew up in rural western Pennsylvania helping his dad do chores on their dairy farm. Zeb went to the Pennsylvania State University and got a degree in agroecosystems science. He founded and managed a food hub for organic produce farmers from 2009 to 2020. While managing the food hub Zeb decided on Local Food Marketplace after trying several other web based sales platforms, and used LFM to run high volume wholesale, CSA, and home delivery operations. In 2020 Zeb sold his interest in the food hub and joined the LFM team.
Zeb and his wife Carla have 5 children and they are working on building their own small family farm operation. Zeb enjoys playing with and teaching his kids.
Patrick Hunter
Technical Support & Customer Success Specialist
Patrick grew up around the Charlotte, NC, and graduated from Washington and Lee University with a Bachelors in Economics. He began his career in the Peace Corps, promoting and implementing regenerative agriculture practices in Senegal. After returning to the US. he worked as a climbing arborist and then apprenticed at a small homestead farm near Winston Salem, NC. He then went on to join the Venture for America fellowship and worked with a customer success team at DebtBook, an emerging fintech startup in Charlotte.
With a passion for farming and supporting local food systems and a desire to continue growing his career in tech, Patrick joined the LFM team in the summer of 2023. Patrick still lives in Charlotte, NC, and, in his free time, enjoys running, hiking, gardening, camping, rock climbing, snowboarding, and generally just being outside.
Mike “Q” Roth
Onboarding & Technical Support Specialist
A lifelong Pennsylvanian, Q was born and raised among the cornfields and dairy farms of Bucks County. He earned a Business degree at York College of Pennsylvania, where he picked up the nickname “Q”. After graduating, he relocated to Pittsburgh where he has been ever since.
His career path has bounced around including stints working for a bank, a university Human Resources department, a museum, and a custom ornamental ironworks shop. For 6+ years he worked for Small Farm Central/Harvie, a CSA software company. He left that job in the fall of 2019 to do some travelling and luckily got a fair amount in before Covid lockdown occurred. He spent much of the last couple years laying low and working the occasional odd job, but is exciting to be back helping farmers, farm hubs and assorted other local food advocates here at LFM.
Outside work, you are likely to find Q out on a bike – in many forms – but most likely mountain biking, exploring logging roads in state forests or long-distance touring. He also enjoys cooking, baking, gardening, reading, occasionally printmaking and sometimes playing music. He lives in Bloomfield, Pittsburgh’s Little Italy, with his wife Emma.